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Senior Media Relations Manager (m/f/x)

Permanent employee, Full-time · Heilbronn or Munich
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About us
The appliedAI Institute for Europe stands for Trustworthy AI, focusing on fairness, transparency and accountability to ensure AI-driven innovation while respecting ethical standards. As a central hub in the European AI ecosystem, we provide knowledge, resources and connections that empower stakeholders to responsibly develop and apply AI technologies. Over the past year, we have advanced policy insights, compliance tools, educational programmes and open-source solutions. We actively foster collaboration, host events, and support AI startups - strengthening the ecosystem and shaping the future of AI in Europe.
Your mission
As a Senior Media Relations Manager (m/f/x) your main responsibilities will be:

  • Media Relations - Build and maintain strong relationships with key journalists and editors across tier-one outlets (e.g. Handelsblatt, FAZ) and niche AI/tech publications.
  • Newsletter - Plan, curate, write and distribute our regular partner/ecosystem newsletter, ensuring content is engaging, relevant and aligned with our strategy. The newsletter is written in both English and German. 
  • Content & Story Development - Spot newsworthy developments within the organisation, translate them into compelling narratives for different channels and audiences.
  • Social Media Management - Run our LinkedIn and Instagram channels with a focus on increasing engagement from media, partners and the wider AI ecosystem.
  • Publications - On an ad hoc basis, edit, redraft and give feedback to our content teams (AI Regulation, Public Interest, Academy, TransferLab) on publications. 
  • Monitoring & Reporting - Track media coverage, social engagement and newsletter performance for board updates.
Your profile
  • Approx. 12  years’ experience in journalism, PR, or media relations (in-house or agency), ideally with B2B or tech/innovation topics.
  • Strong writing and editing skills. You are able to adapt tone and style for different audiences and channels.
  • Proven ability to pitch stories and secure media coverage in top-tier and niche outlets.
  • Experience running corporate social media channels and growing engagement.
  • Comfortable using AI tools for efficiency while maintaining human nuance in all output.
  • Curiosity and willingness to learn complex topics (no AI expertise required, but a genuine interest is).
  • Highly organised, able to manage multiple projects with tight deadlines.
  • Excellent verbal and written communication skills in both German and English are essential.
We look for natural talent and ability as much as for a conventional CV. If you haven’t had a typical career path or don’t quite meet the “approx. 12 years’ experience” guideline - please still apply. We are looking for the right fit, and you may just be it. 
What we offer
A highly qualified and motivated team is on its way to shaping the European AI landscape. These are your advantages:

  • Experience the best of both worlds with our hybrid work model: You can choose to work from our vibrant offices - either at the IPAI in Heilbronn or the House of Communication in Munich - while also enjoying the flexibility to work remotely a few days each week.
  • You will take responsibility in scaling a leading organization that is on its way to becoming a lighthouse initiative for Europe and shaping the future of our economy.
  • You will have access to the latest technologies and budget for training.
  • Want to learn about robotics, autonomous drones or smart factories? All this takes place at appliedAI.
  • The hottest topics of the next decade and the freedom and confidence to initiate your own activities.
  • A highly visible initiative that helps you build a large and high-level network of start-ups, partners and technology companies.
  • Various other benefits, such as mobility budget, JobRad and Egym Wellpass sports membership.
Contact
Lucas Fernandes - Senior Talent Acquisition Specialist
appliedAI Initiative GmbH, August-Everding-Str. 25, 81671 München
Apply for this job
Über uns
The appliedAI Institute for Europe stands for Trustworthy AI, focusing on fairness, transparency and accountability to ensure AI-driven innovation while respecting ethical standards. As a central hub in the European AI ecosystem, we provide knowledge, resources and connections that empower stakeholders to responsibly develop and apply AI technologies. Over the past year, we have advanced policy insights, compliance tools, educational programmes and open-source solutions. We actively foster collaboration, host events, and support AI startups - strengthening the ecosystem and shaping the future of AI in Europe.
Deine Aufgaben
As a Senior Media Relations Manager (m/f/x) your main responsibilities will be: 

  • Media Relations - Build and maintain strong relationships with key journalists and editors across tier-one outlets (e.g. Handelsblatt, FAZ) and niche AI/tech publications.
  • Newsletter - Plan, curate, write and distribute our regular partner/ecosystem newsletter, ensuring content is engaging, relevant and aligned with our strategy. The newsletter is written in both English and German. 
  • Content & Story Development - Spot newsworthy developments within the organisation, translate them into compelling narratives for different channels and audiences.
  • Social Media Management - Run our LinkedIn and Instagram channels with a focus on increasing engagement from media, partners and the wider AI ecosystem.
  • Publications - On an ad hoc basis, edit, redraft and give feedback to our content teams (AI Regulation, Public Interest, Academy, TransferLab) on publications. 
  • Monitoring & Reporting - Track media coverage, social engagement and newsletter performance for board updates.
Dein Profil
  • Approx. 12  years’ experience in journalism, PR, or media relations (in-house or agency), ideally with B2B or tech/innovation topics.
  • Strong writing and editing skills. You are able to adapt tone and style for different audiences and channels.
  • Proven ability to pitch stories and secure media coverage in top-tier and niche outlets.
  • Experience running corporate social media channels and growing engagement.
  • Comfortable using AI tools for efficiency while maintaining human nuance in all output.
  • Curiosity and willingness to learn complex topics (no AI expertise required, but a genuine interest is).
  • Highly organised, able to manage multiple projects with tight deadlines.
  • Excellent verbal and written communication skills in both German and English are essential.
We look for natural talent and ability as much as for a conventional CV. If you haven’t had a typical career path or don’t quite meet the “approx. 12 years’ experience” guideline - please still apply. We are looking for the right fit, and you may just be it.
Deine Vorteile
A highly qualified and motivated team is on its way to shaping the European AI landscape. These are your advantages:

  • Experience the best of both worlds with our hybrid work model: You can choose to work from our vibrant offices - either at the IPAI in Heilbronn or the House of Communication in Munich - while also enjoying the flexibility to work remotely a few days each week. 
  • You will take responsibility in scaling a leading organization that is on its way to becoming a lighthouse initiative for Europe and shaping the future of our economy.
  • You will have access to the latest technologies and budget for training.
  • Want to learn about robotics, autonomous drones or smart factories? All this takes place at appliedAI.
  • The hottest topics of the next decade and the freedom and confidence to initiate your own activities.
  • A highly visible initiative that helps you build a large and high-level network of start-ups, partners and technology companies.
  • Various other benefits, such as mobility budget, JobRad and Egym Wellpass sports membership.
Kontakt
Lucas Fernandes - Senior Talent Acquisition Specialist
appliedAI Initiative GmbH, August-Everding-Str. 25, 81671 München
Apply for this job
Apply for this job
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